Creation of a beach hotel is a very complex exercise. It has to take into account a number of factors and find suitable and marketable solutions. Unlike city hotels, where the prime motivator of the guest is to visit the hotel for business or transit, the motivation of the visitor in a resort hotel is to spend quality time on a vacation or a holiday. Normally a person takes a vacation with the family; hence, one has to plan the hotel in a way that it full fills the holiday expectations of all, the husband, the wife and the children.
As the name suggests, a beach hotel is either a beach property, located on a beach or have a beachfront across the road. A hotel in the city with a famous beach will not qualify as a beach hotel. As the prime factor for people to come to these hotels is leisure, the hotels are planned to offer a relaxed, holiday mood and atmosphere with a host of leisure activities to keep the visitors occupied all the time.
The rooms or apartments in beach hotels are large and airy and often sunny too. Good beach hotels have rooms measuring 45 square meters up wards. Luxury beach hotels offer family suites, which are as large as 200 square meters with separate living, dining and bedroom spaces. Beach hotels offer plenty of sun and sand, therefore good beach hotels provide either a balcony or a private sun deck with the room, for people to soak the sun in their own privacy. A very popular concept now a days is to have part of the hotel as beach villas with their own private beaches.
The accommodation in a beach hotel offers choice of queen sized or king beds. For children they offer either provision of extra beds in the room or have a pull out bed in the sofa placed in the rooms. The hotels normally have enough interconnecting rooms for those who want an additional room for the children. The bathrooms have long baths as also a walk in shower. All rooms have a hair dryer, satellite channels on the TV, mini bars, bathrobes and slippers. Hotels also provide wireless internet connectivity through out the premises to allow guest to communicate via mails.
Beach hotel planners pay special attention to create adequate facilities for their junior guests, the children. This keeps the children busy and entertained under hotels care while the parents are enjoying the sun or the surf. These are facilities like playrooms, video games parlor, table tennis, and kiddies' pools etc. Beach hotels also have a well-planned and attractive food menu for the children. Successful planning of children facilities would normally result in profitable marketing.
For the senior guests, one has to plan a host of activities where they can spend their time and money. Water sports like sailing, scuba diving, snorkelling, water skiing are quite popular. A well-fitted gym will further compliment the leisure package. A very popular activity now a days is offering wellness treatments through a well-known and branded spa. People love to spend time in a spa and be rejuvenated.
The success of a beach hotel depends on the variety and quality of restaurants, the cuisine and the entertainment they provide. Bars and lounges for the guests to sip a long drink before dinner compliment the atmosphere. The bars and restaurants create a very romantic atmosphere in the evenings and also have provision for live music. These activities add further challenges to the planners and the developers. The ultimate quality of experience is more than often decided by the taste buds.
These are a few important aspects of what one must consider when planning a beach. There are many more aspects like oceanographic considerations, swimming pools - out doors and in doors, entertainment zones, water parks, back of the house area facilities and technology etc. that need serious deliberations, thoughts and satisfactory resolution for the success of the beach hotel project.
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Ram Gupta is a management professional with specialisation in hospitality, real estate, product and e-marketing. He has over four decades of experience in Asia, Far East, Middle East and Europe. He has been associated with over two dozen hotel projects. His web site can be viewed at http://www.bcgglobal.com and can be contacted at ramgupta@bcgglobal.com
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